The Cases section of this website gives some examples of research projects we've done which have worked well, providing useful information at a reasonable cost. These examples cover a wide range of projects, involving a variety of different approaches to audience research. Each page succinctly describes a solution to a particular research problem.
Radio listeners' panel: qualitative mail survey
Survey of issues broadcast on radio
Radio listening environments and moods
Measuring radio and TV audiences: by diary, by meter, and by phone
Surveying impatient concertgoers
Understanding the dreams of young magazine readers
Is anybody listening? (Closing down a radio station)
New ways to go wrong with internet surveys
Listener satisfaction survey
Do educational programs educate?
Simple quota surveys in Indonesia Finding the most representative comments
The results of radio listening
Using a consensus group for TV program testing
Co-discovery conferences: combining research and planning
A radio listening workshop in Tanzania
The four temperaments of radio listenersQualitative studies
Content analysis
Group discussion, Samarai style
Group discussion, Yen Bai style
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Cam Ranh, Vietnam, 1998: a wistful respondent tries to answer a question from the interviewer. We altered the photo to make it resemble an oil painting. |