AudienceDialogue.net
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About AudienceDialogue.net
Former domain of a consultancy firm, whose specialty was media research in the broadest sense covering evaluation, marketing, and futures assessment.
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Glossary of futures studies terms
This glossary covers the concepts most commonly used in futures studies, focusing on those related to the social communications work that Audience Dialogue specializes in - so specific technological terms (e.g. nano-technology) are not included here.
Actor Any person, group of people, or organization affecting the future of the system being studied. Very similar meaning to stakeholder - except that totally passive stakeholders can't be considered actors.
Allohistory The history of what might have happened (but probably didn't) - see counterfactual.
Alternative futures The idea that there is not a single future, but a range of futures, all of which might occur at the same time. Now the accepted view among futurists.
Anchoring bias This happens when you unable to escape the influence of your original idea on a topic, with later information interpreted in terms of that idea. Being able to break away from anchoring bias is an important element of futures consciousness.
Anticipation If you can't predict the future correctly, what's the use of futures studies? Answer: even if you don't know what's going to happen, or when it's going to happen, you can at least anticipate a range of possibilities, and prepare for them.
Anticipatory action learning An extension of action research into the area of futures studies - pioneered by Tony Stevenson and Paul Wildman, of Australia.
Assumption surfacing A method of revealing underlying assumptions - proposed by Mason and Mitroff in 1981, which asks people to list their own assumptions. However, in our own experiments with this method, only trivial assumptions surfaced. As they say, "the fish cannot see the water." We've found this works better when two people, from different backgrounds, engage in a dialogue, and each is asked to discover the other's implicit assumptions. We're also working on a new method of surfacing assumptions by caricaturing their extremes.