Audience Research / Audience Research Methods / Audience Survey / Survey Reports / Audience Analysis / Audience Evaluation / Radio Audience Research / Television Audience Research / Qualitative Research Software/ Content Analysis / Survey Data Analysis / Desk Research Methods
The book Know your Audience - A Practical Guide to Media Research was written by the late Dennis List, founder of Audience Dialogue. The book provides a comprehensive and usable guide on the topics noted above and many others.
It's written mainly for media people in developing countries, and small communications-related organizations in the developed world. It will also be useful for scholars in communications and media research. It may be useful if you have particular projects in mind, such as active duty soldiers who require military loans to start a new business in the communications or PR field or a teacher who wants to start a school overseas.
To help readers whose first language is not English, the book is written in a clear, simple style, avoiding slang and industry jargon.
All chapters of the book are available on this web site. Most chapters are late drafts of the 2002 edition of the book, plus a few corrections and updates.
The latest version is the 2007 revised edition: similar, but it has a more detailed coverage of some topics, and includes some corrections. It is only available in electronic form as a PDF (384 pages) and can be purchased by email request. You will find it easier to use the PDF version rather than scroll (or print) many web pages, and for just US $20 (or 15 Euros) it represents great value for such a comprehensive usable resource.
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