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Home page Site map Search this site Quick Links: (updated based on activity) Audience Research Business Models Community Radio Funding Content Analysis / Content Analysis Example Qualitative Research Software Radio Audience Research Radio Branding Radio Marketing Radio Station Marketing Reflective Journals / Learning Journals Survey Report / Survey Report Sample New pages	Tools index Software for research • Statistical software • Qualitative software • Content analysis • Concept mapping Glossaries • Master index • Media research • Evaluation terms • Questionnaires and psychology • Sampling and quantitative research • Research methods • Qualitative research • Data management • Statistics glossary • Internet terms • Futures and forecasting • Terms to be added • Other good glossaries Scanning the future • Scenario work • Scenario network mapping • Quotations about the future • Disasters of prediction Global English • Using global English • Writing global English • Sustainable English • Building a word frequency list • Software for online translation • Working with interpreters Web development • Our usability research • Improving usability • Website effectiveness • Website evaluation • Measures of websites • Website effectiveness checklist • How to lose an audience • Trust on the Web • 5 hows and 5 whys • Planning a website • Business models • Website possibilities • Publicity for websites • Content management • CSS commands • How to find dead links • Reading from the screen Web colours • Web-safe colours • Colour names • Background colours Miscellaneous tools • Learning about statistics • Measuring controversy • Books on research methods • Multi-purpose apology • Reflective journals	Techniques index Know Your Audience • Planning • Sampling • Questionnaires • Fieldwork • Analysis • Reporting the findings • Telephone surveys • Mail surveys • Visitor surveys • Depth interviewing • Group discussions • Monitoring and response cultivation • Observation • Co-discovery conferences • Internet audience research • Content analysis • Using research well • How to buy the book Participative Marketing for Local Radio • Introduction • Marketing for radio • Audience concepts • Research findings • Program strategy • Publicity and promotion • Advertising and sponsorship • Funding from listeners • Funding from grants • Selling programs and airtime • Internal marketing • Beyond radio • Making it happen • Further reading • How to buy the book *Quick Guide to Audience Research* Analysing surveys with Excel • Data entry • Numeric variables • Nominal variables • 2-way tables (crosstabs) • Frequencies function Other methods • Choosing a research method • Consensus groups • Maximum variation sampling • Writing a survey report • How audiences are measured • Qualitative methods • Qualitative or quantitative? • Using research findings • Planning and anticipation • Simple opinion polls • Cultivating audience response • Improving social marketing • Stakeholder relationships: 30 Rs and 6 Ss • A ladder of participation • Dotmocracy • Program logic models • Media impact assessment • Communications audits • Designing a radio research system • Evaluating events • Coding without transcription How audiences are measured • TV audiences • Radio audiences • Print audiences • Event audiences	Case studies index • Weekly TV appreciation survey • Qualitative mail radio survey • Phone-in panel • Survey of issues on radio • Measuring musical tastes • Farmerama fiasco • Media usage and availability • Radio environments and moods • Diary, meter, and phone surveys • Surveying impatient concertgoers • Dreams of magazine readers • Is anybody listening? • New ways to go wrong • Listener satisfaction survey • Do educational programs educate? • Evaluating a web site • Radio scheduling workshop • Rolling focus groups • A small-town group discussion • Finding representative comments • Results of radio listening • Consensus groups for TV testing • Co-discovery conferences • Radio workshop in Tanzania • "Our audience is dying!" • 4 temperaments of radio listeners • Analysing open-ended answers • Simple quota surveys Fieldwork tales • Geraldton phone survey • Lost in the Wimmera • Group discussion, Samarai style • Group discussion, Yen Bai style • Volumnia the interviewer • Inspector of the toilet rolls • Interviewing in Gondar • "Why are we here?" Findings about audiences • Media in general • Radio audiences • TV audiences
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