Writing a report from survey data
Here is a very basic guide on how to write a report from survey data. It's not intended for absolute beginners. It is more of a reminder for those who once learned statistics, but aren't sure how to convert a statistical printout (from software such as Epi Info or SPSS) into a written report.
This is based on the format that Audience Dialogue normally uses. Following these instructions will produce a more thorough report than you normally see from commercial research companies. The purpose is to produce a report that's completely self-explanatory: one that can be passed on to any well-educated manager, who should be able to fully understand it without having to make further inquiries. When you've finished writing it, you should be able to hand it over and say "Here's the report. It tells you everything you need to know about the survey."
Note also, more information on research reporting (and usage) is available in the book Know your Audience - A Practical Guide to Media Research (revised 2007), which provides a comprehensive and usable guide to all aspects of audience research. This book is available as a 384 page PDF document for just US $20. The simplest and quickest way to get a copy is to pay for it using PayPal with your credit card or PayPal account, just click the button below.